BMW UK Cookie Policy.

Use of Cookies by BMW.

A cookie is a small text file that some websites store on your computer.

Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.

Disabling/Enabling all cookies.

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all of the interactive features of the site if cookies are disabled.

Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Disabling/Enabling specific cookies.

BMW Group are working to provide the ability for you to manage your cookies preferences within our website but this is currently under development. As an interim step below we have detailed all of the cookies set by our websites, their purpose and details of how to opt out where available.

The cookies details on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly Necessary, Performance, Functionality or Targeting.

The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.

First Party Cookies Purpose Expiry date Category *
_bmw_service_session Stores session identifier. Session Functionality
floatingFormVisible This cookie is used to keep track of whether the user has hidden the floating form to prevent it opening on other pages. Session Functionality
vehicle
serviceOptions
user
currentSection
These cookies store the information entered into the booking form up to the point it is submitted. Session Functionality
Third Party Cookies Purpose Expiry date Category *
_ga Google Analytics - allows anonymous site usage data to be stored to help us monitor usage of the site. 2 years Functionality

*Categories:

Strictly Necessary:
These cookies are essential to ensure that the user can navigate and use special features of the site, such as accessing secured areas of a page. Without these essential parts of the website cookies can not be used. Persistent cookies are normally not used this category, unless they are really required.
Performance:
These cookies allow the website, to save user preferences, such as language settings. It also allows the user an improved, more personal use of the Website. "Functionality cookies" may include cookies providing a service which the user has requested. These cookies can not track the user's activities on other websites.
Functionality:
These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously.
Targeting and Advertising-Cookies:
These cookies are used to display ads that are relevant for the user and his interests. These cookies can also be used to save and measure the effectiveness of an advertising campaign, which the user got in touch with during visiting particular webpages. Thus gives the possibility for communication with potential advertisers.

Privacy.

Click here to see our privacy policy.